Experience the Journey

Step into the vibrant story of Prima Fresh, an intergenerational treasure trove of luscious Australian fruits. As we unveil our newest packaging sensation, the "Pride of Prima – begins from the blossom," we invite you to immerse yourself in a legacy that sings the sweet, succulent tale of apricot varieties that traverse generations.

Our journey is a poetic ode to the essence of growth, a narrative germinating from the very bloom of a seed planted by visionaries Alfio and his wife, Adele. With each click of the QR code, behold the exquisite album of our history, where the sepia-toned photographs whisper tales of the orchards' genesis. Witness the blossoms unfolding, gracefully withering into seeds, and then the vivid transformation as they blush into ripe red apricots nestled amidst the vast expanse of orchards.

The passage of time captured in those frames echoes the symphony of toil and dedication—where tractors hummed and bins brimmed with the bounty of our labour, ripe for the picking. Our family's hands, weathered yet tender, worked in harmony to pluck the finest fruits, each bearing the mark of tradition and quality.

Those meticulously packed crates carry not just the fruits but the heritage and promise of Pride of Prima. Witness them, snugly arranged on pallets, wrapped and loaded onto trucks, destined for your tables and lunch boxes. The journey is a choreography of love and craftsmanship, each step a testament to our commitment to delivering nature's finest harvest from our orchards to your homes.

The crescendo of this saga culminates in our fruits' arrival at supermarkets, once merely a vision and now a reality. As the wheels of our cars journey through the miles, laden with the fruits of our labour, know that each piece of Prima's produce carries within it a slice of our family's legacy.

Prepare to embark on this flavourful escapade, "experiencing the journey that is Pride of Prima" from its inception to its culmination. Join us in celebrating a fruit and a heritage woven into the fabric of our delicious apricot varieties. Welcome to the tapestry of Prima Fresh, where every fruit is a testament to a legacy nurtured over generations.